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About Finley Wealth Advisors

How You Would Benefit From Working With Us

The typical client of our firm has retired to our small corner of the world - Southwest Florida. They were likely referred to us by a current client or another professional, although not always. They have typically accumulated a substantial nest egg over their lifetime, now it's time to reap the rewards of their efforts.

We are here for all our client wealth management needs, regardless of how complex they may seem. However, many of our clients seek only the prudent management of their investment portfolio and guidance on tax-efficient income distribution. These are the cornerstones to a great retirement plan and we are experts in their execution.

At Finley we believe in getting to know who you are, and what’s most important to you, not just what you have. When we sit down to talk for the first time, we get to the heart of what’s truly important in your life. This approach guides all that we do in your financial planning journey.

In the end, helping clients achieve all that is important to them, is the highest goal a financial planner can aspire to in their career. We aspire to help you plan for the life events you expect and overcome those you don’t.

Doug Finley my wealth advisor

Douglas Finley, MS, CFP, AEP, CDFA

Back in 2006 when we founded Finley Wealth Advisors, few investors had even heard of the word “fiduciary.” A fee-only fiduciary approach ensures that our advice always works in your best interest at all times. Period.

Our Fiduciary Pledge To You

Because you deserve pure unbiased financial advice. We follow a fiduciary standard and are proud to commit to the following five fiduciary principles:


We will always put your best interests first.


We will act with skill, care, diligence, and good professional judgment.


We will not mislead you, We will provide you an open disclosure of all important facts.


We will avoid conflicts of interest.


We will fully disclose and fairly manage, in your favor, any unavoidable conflicts.

Fee-Only vs. Fee Based Why It Matters

Are you looking for unbiased financial advice or another well-rehearsed sales pitch? As independent experienced Certified Financial Planner™ professionals, our goal is to remove all of the conflicts of interest that corrupt the advice you receive.

At Finley Wealth Advisors, a promise of objective advice is more than just words, we are compensated exclusively by the fee paid to us by you, our client. You simply pay for our expertise, with a transparent professional fee. We have no products to sell, commissions to attain, or quotas to meet. 

It's our firm belief that professional financial advice and product sales are incompatible. Brokers often sell products that are the true motivation for the "advice" they give.

The vast majority of employees of banks, brokerage firms, and insurance companies charge a management fee part of the time and are commissioned salespeople at other times. These brokers call themselves fee-based, attempting to confuse you into thinking they are fee-only.

The Four Pillars of Investing

We don’t expect people to fly their own airplanes or take out their kids’ appendixes, and yet we expect them to manage their retirement portfolios. In my careers I’ve done all three, and investing is by far the hardest.

Evidence-Based Investing Putting The Odds In Your Favor

At the end of the day, to make money in the markets, you must buy low and sell high. But what should you buy and sell? And when should you act? With no overarching strategy, your choices become a random search in an immense financial desert. You may still find your way if you are lucky. That’s a stressful way to go about managing your money.

Finley Wealth Advisors offers a model of investing based not on speculation but on financial science and Institutional-level investment advice from Nobel Prize-winning financial, economic, and academic research. There’s a quiet power in understanding how to already be there to capture available market returns – rather than forever chasing after them, as most investors do.

We have a clear strategy for managing the market’s ever-unfolding uncertainties, we stay focused on the right processes, the right tools and the right mindset to guide you toward your most important goals. It is in the context of a low-cost, globally diversified solution, that we apply sound financial theory to your investment portfolio.

Your custom designed investment portfolio ensures that you are exposed to the appropriate mix of market factors, and designed to efficiently capture the market returns expected to contribute to your personal wealth over time.

Awards and Recognitions

An unbiased fee-only financial advisory approach and a dedication to personal service have earned the firm both local and national recognition.

Preferred Service Award

Recognition of excellence in service to area medical professionals.

Guide to America’s Top Financial Planners

Douglas Finley, MS, CFP, AEP, CDFA was honoured by The Consumers’ Research Council of America, a Washington, D.C. based research organization, that provides consumers’ information guides for professional services throughout America.

Best In Client Satisfaction for Wealth Managers

In the Gulfshore Life Readers Polls. Douglas Finley, MS, CFP, AEP, CDFA has been honoured year after year by his peers and the investor community in Lee & Collier counties. 

Investment Advisor Affiliations

Members of the National Association of Personal Financial Advisors (NAPFA) who have met all necessary requirements of membership have earned the right to call themselves NAPFA-Registered Financial Advisors. This prestigious title is recognized by those in the field and in the media as identifying those who are professional, ethical financial advisors.

More About Being A NAPFA Registered Advisor

Certified Financial Planners

The CFP® marks represent a CERTIFIED FINANCIAL PLANNER™ designation. An individual who has earned these marks has met the education, examination, experience and ethics standards established by the CERTIFIED FINANCIAL PLANNERS™ Board of Standards (CFP® Board). 

More About Our Designation as Certified Financial Planners

Investment Advisor

The Financial Planning Association® (FPA®) is the largest membership organization for personal financial planning experts in the U.S. and includes professionals from all backgrounds and business models.

More About Our Membership With The FPA

Institute For Divorce Financial Analysts

The Certified Divorce Financial Analyst™, (CDFA™) is a professional certification granted in the United States and Canada by the Institute for Divorce Financial Analysts™ (IDFA™).

More About What Our CDFA™ Designation Means

The Accredited Estate Planner® (AEP®) designation is a graduate level specialization in estate planning, obtained in addition to already recognized professional credentials within the various disciplines of estate planning.

More About What Our AEP® Designation Means

We work with Dimensional Fund Advisors (DFA) to gain U.S and International stock and bond exposure for our client’s portfolios. Dimensional Fund Advisors is a leader in developing institutional mutual funds for high net-worth investors and corporations.

More About Our Dimensional Fund Advisor Partnership

Douglas Finley, MS, CFP, AEP, CDFA is a longtime member of Mensa the largest and oldest IQ society in the world. Mensa is a non-profit organization open to people who score at the 98th percentile or higher on a standardized, supervised IQ or other approved intelligence test. 

More About Mensa

Our Florida Office Locations

Estero Office

10600 Chevrolet Way, Suite 101

Estero, FL 33928

Naples Office

780 Fifth Avenue, Suite 200

Naples, FL 34102

Fort Myers Office

2256 First Street, Suite 140

Fort Myers, FL 33901